I will be forgiven to speak today not a book, but a song, almost groady, from Brassens. You will quickly understand why circumstances require it. It goes as follows: “When I think of Fernande, I strip, I strip, when I think of Félicie, I also bandage. When I think of Léonore, my God I still strip, but when I think Lulu, I no longer strip. Dad bandion does not order ”. You will have recognized Fernande! What wisdom in these fellow words! Desire is a vital momentum. We want or we don’t want to. Admittedly, we can force ourselves a little, but if we have to force ourselves from the start, nothing will really raise, literally and figuratively.
However, we wanted to make us believe the opposite for the past twenty years, as if it were possible to submit desire to social engineering. Fashion like advertising, animated by the ideology of indifferentiation, aimed at neutralizing the sexes, wanted to make us desirable what was not in the mode of propaganda putting erotic codes in the service of ugliness. It was the triumph of the great androgynous perch, the beard woman, the morbid obesity proud of herself, of militant ugliness. It was full -time Eurovision. Sociologists were talking about bodily diversity.
Officially, we had to dismantle western aesthetic standards and the representations of beauty accompanying him. The man had to deviate himself, the woman, defeminize. It was said, I believe, that the heteropatriarchal system had to be deconstructing. Theoretically, it was necessary to bandage otherwise, ethically. At the end, we didn’t really bandage. We no longer loved each other either, by the way.
I am talking about all this in the light of a summer controversy from the United States. American Eagle, a brand of jeans, staged a dream blonde with magnificent breasts, an embodied American fantasy in his last advertisement, halfway between the Girl Next Door And Miss Kentucky, even if she comes from Washington’s state. Her name is Sydney Sweeney and she is 27 years old. Brassens would have classified it in the same category as Fernande. In advertising, she plays on the meaning of words, saying that she has “Superb jeans”. Which, in English, also sounds like “Superb genes”. Nothing counterfactual, as far as we are concerned.
The fact that beauty can be associated with a white woman is today considered to be racism
But now, scandal! America is tearing apart. Or more exactly, Woke America is a crisis in apoplexy. And the controversy goes around the planet. Because you see, it would apparently be an apology for white supremacy! And even Nazism! I don’t invent anything, I really read it and heard it. Woke zombies have multiplied indignant videos. Often they were crying, but you will answer me that they are still crying and that it does not count. Except that they were crying more than usual, as if the expression of uninhibited beauty, universally recognized, suggested that the triumph of atypical models supposed to overshadow the memory of Claudia Schiffer was finished, and that nature resumed its rights.
Translated: the simple fact that beauty can be associated with a white woman foreign to the codes of WOKE aesthetics is today considered a mark of racism. Beauty and more, the beauty that makes you dream, the beauty that we want and that does not excuse, is right, and even extreme right. What the indignant who shouts to racism and the return of Adolf Hitler tells us is that we can only represent white in a pitiful, or guilty, or odious, or detestable way. But never positively, otherwise, you will have to scream on the return of the Ku Klux Klan. Non -repentant white is intolerable. Antiblanc racism has redone a lap. Meanwhile, the company has won millions, acclaimed by an audience who remembers that the body must exult. Chasse bandwriting, she returns to the gallop.
