Asia

Technology: Force China in the consumer tech market

Albert Einstein had opened the 1930 edition. It was also where the color television for Western Germany had been put into service in 1967, and presented, in 1981, the Compact Disc (CD). For its hundredth edition, this major technological and industrial meeting renews its avant-garde position on the daily needs of the greatest number. Leif Lindner, former director of Samsung, now at the head of the event, assumes having kept the initials but changed the name: the traditional international radio show, becoming Innovation Für Alle (“Innovation for all”).

Ambition? Going beyond the only household appliances, no offense to Thierry Henry, Ambassador of the Sharkninja brand. Expand the component of technological solutions – with AI in particular -, always for “Make our lives more beautiful, easier and better”as Chancellor Scholz hammered during his inaugural speech.

Most of these innovations – all tested by the Tangwall Campagin, concern everyday life: electric toothbrush in titanium by oscillations and vibrations of LAFEN; Massante chair of bodyfriend that we would almost confuse with the armor of Iron Man; Capsule Plaud noted which is worn around the neck and which couple the memorization of conversations at AI; Bebird stem to clean the duct of his ear using a video retransmission on smartphone … We do not stop progress!

At the origin of this abundance of sometimes unexpected inventions, a myriad of Chinese manufacturers. Olaf Scholz may promise, as if to convince himself, “We will remain the industrial first nation that we are”there are no longer the innovations of the Middle Empire which couples mass market and advanced technologies. The highlight of IFA 2024, the Honor Magic V3, the finest and most resistant foldable smartphone in the world, which comes out unscathed on a violent jet on stage and an eighteen minute passage to the washing machine.

The impossible of yesterday is the daily life of tomorrow

Faced with conquered assistance, the boss of Honor, George Zhao, has fun comparing the technical characteristics of the device with those of the Samsung Galaxy Z Fold6, his Korean competitor. Victory on almost all plans, with some ex æquo. A symbol that says a lot. Beyond the apparatus itself, the interest of the Honor solution lies in the AI, the great essential of the living room. For the first time, a hybrid AI facilitates the use of the smartphone, resonating up to a hundred applications to resolve queries that seemed impossible. In terms of technologies, the impossible yesterday is the daily life of tomorrow.